Before Aurélia Dublin, there was Aurelia Dublin. A Mancunian with a love for beautiful fabrics, flattering cuts and the stories woven into every piece. This is her story — and, in many ways, ours too.
From an early age, Aurélia Dubli would sketch dresses in the margins of her school notebooks. While her friends played in the playground, she watched women walking along Deansgate and dreamt of the day someone would wear one of her creations.
She studied fashion design, travelled to trade shows in Milan and Paris, and spent years working in small local workshops, learning to sew by hand, understand fabrics and respect the craft behind every garment.
For Aurélia, fashion was never simply a business — it was a way of caring for people.
In the spring of 2015, a dream that had begun years earlier in the margins of Aurélia Dublin school notebooks finally became a reality.
Surrounded by family, friends and some of our very first customers, Aurélia cut the ribbon and opened the doors of her first shop in the heart of Dublin. Above the entrance was the name she had imagined for so long: Aurélia Dublin
The shop was modest, but every detail had been chosen with care. The rails held pieces Aurélia believed women would genuinely love to wear — elegant, comfortable and timeless.
That opening day was about far more than opening a shop. It was the beginning of a place where women could feel welcomed, understood and confident in what they wore.
Every woman who walked through our doors that day became part of the first chapter of a story we are still proudly writing today.
We filled the shop with white flowers and welcomed every woman who came through the door that Saturday with a glass of cava. Five years. More than three thousand women dressed by Aurélia Dublin . A family that had grown before we even realised it.
The world came to a standstill, but our desire to keep dressing you never did. That May, we launched auréliadublin.ie and, for the first time, a customer from Bristol ordered a dress without ever having met us in person. We cried as we printed that very first shipping label.
A decade. A whole decade. We wrote it twice because we still cannot quite believe it. We welcomed you into the shop with Champagne and gave each of you a white rose, with your name handwritten on it. Some of you cried. So did we.
More than 9,000 women have worn our pieces. Some came to us in search of their wedding dress. Others were looking for the perfect coat for an interview, an outfit to celebrate a promotion, or simply something beautiful to wear on an ordinary Tuesday.
Every one of you is part of our story. Without you, Aurélia Dublin vision for Aurélia Dublin would have been nothing more than a name above a shop door.
